Amazon Prime Day 2026: Your Quick Guide

Amazon Prime Day 2026 is happening June 23-26 — a full 4 days of exclusive deals for Prime members. It’s the biggest summer shopping event of the year, packed with discounts on tech, kitchen, fashion, toys, beauty, and everyday essentials.

👉 Head to our complete Prime Day Guide for early deals, pro shopping tips, and live updates as the sale unfolds.

Why Prime Day Matters

Prime Day isn’t just another sale — it’s Amazon’s biggest shopping event of the summer. Shoppers will find deep discounts on electronics, small kitchen appliances, household essentials, back-to-school gear, and more. It’s also a smart time to stock up or grab big-ticket items before the holiday rush.

Don’t Have Prime?

You’ll need a Prime membership to access the deals. Not a member yet? Here are your options:

• Start a free 30-day trial
• Prime Young Adults: 6 months free + cash back
• Ways to score free or discounted Prime

Stay Ahead of the Deals

Prime Day moves fast, and the best offers sell out quickly. Here’s how to make sure you don’t miss out:

1. Download our FREE Fab App — it’s lightweight and easy to use.
2. Set your alerts — choose the categories, products, or brands you want us to price-watch for you.
3. Get notified instantly — when prices drop, you’ll get a push notification so you can grab the deal before it’s gone.

Already have the app? Make sure you’re running the latest version and your alerts are updated.

• Download for iOS
• Download for Android

Helpful Resources

• How to use the best tool to shop Prime Day
• Top Prime Day shopping tips
• Prime membership benefits explained

For the full list of early offers, pro tips, and live updates, don’t miss our complete Prime Day Guide