Amazon Prime Day 2022 Sets New Records
Despite current inflation and economic uncertainly, Prime Day 2022 saw the most successful event to date.
Trends indicate economic impacts on purchases, though, with 83% claiming inflation did affect their Prime Day buying.
- Household items were the most purchased category for the first time ever, with consumer electronics falling to third.
- Amazon announced that Prime Day 2022 saw members buy more than 300 million items and save more than $1.7 billion dollars. Yes, that does say BILLION. That breaks down to more than 100,000 items per minute worldwide and 60,000 items per minute in the US over the 48-hour event.
Amazon never publicly announces how much they sell on Prime Day, but analysts say this Prime Day was huge, with customers spending $12 billion ($6 billion on day one and nearly the same on day two).
- This is 9% growth compared to the $11 billion projected sales from Prime Day 2021.
- Even though many brands and merchants did not offer steep discounts, any sale on essentials was seen as a hedge against inflation that rose 9.1% in June, a 40-year high.
- Spending on Amazon was expected to reach $7.76 billion in the US and $12.5 billion globally over the two-day event according to research firm EMarketer Inc.
U.S. Prime Day trends Amazon noticed include:
- Prime members in the U.S. did the most shopping from 8 p.m.—9 p.m. PT on Wednesday, July 13, during the U.S. Prime Day event.
- Some of the best-selling categories in the U.S. this Prime Day were consumer electronics, household essentials, and home.
- Since Prime Day shopping began on July 12, select Fire TV, Echo, and Blink devices were some of the best-selling items on Amazon in the U.S.
- Customers in the U.S. used Prime Day to celebrate summer, purchasing more than 1.2 million pairs of sunglasses and more than 1 million swimsuits.
- Amazon Live Prime Day streams had more than 100 million views.
According to Numerator, the two days of the Prime Day event are the biggest days for U.S. online spending to date in 2022.
The event, which ran Tuesday, July 12th and Wednesday, July 13th comes at a time when people are being pressured inflation.
Shoppers appeared to reach for needs over wants, with household essentials the top purchased category for the first time ever (29%), followed by health & beauty (28%),with consumer electronics the third most purchased category (27% of Prime Day shoppers), down from its #2 position on Prime Day 2021.
- Top items sold during Prime Day 2022 were Fire TV Sticks, Echo Dots, Blink & Ring cameras and doorbells, and Amazon gift card reloads that had a $12.50 credit back.
- Frito-Lay Variety Packs came in sixth after ranking in the top five most of the event. More than one in 10 shoppers (17%) said they bought Groceries from Amazon on Prime Day, a significant percentage on a day historically known for Consumer Electronics sales.
- This is compared to Prime Day 2021, when all top five items were Amazon branded and the list did not include any household or grocery items.
- Amazon had much success pushing its own Amazon branded products, with sales of these lines accounting for 64% of Smart Home device purchases, 43% of Consumer Electronics, 38% of Household Essentials, 38% of Grocery, and 30% of Apparel & Shoes.
Numerator’s 2022 Live Prime Day Tracker data shows the average Prime Day order this year was $52.26. This is up 17% from $44.75 during Prime Day 2021, after falling compared to both 2020 and 2019 (pre-pandemic and pandemic years).
- More than 6 in 10 households shopping Prime Day placed two or more separate orders, bringing the average household spend to just under $145, with an average item price of $33.58.
- However, 58% of purchases were for items under $20, while just 5% sold for over $100.
- Although average order size was up, only 35% of 2-year Prime Day shoppers spent more this year than in 2021, while 65% spent the same or less.
- Inflation impacted 83% of surveyed Prime Day shoppers, with 34% saying they waited for the sale to buy, while 28% passed on a good deal because they did not need it.
- Inflation also drove 22% of individuals to look at prices outside of Amazon before buying, always a smart move as retailers like Walmart, Target, and Best Buy often offered competing sales.
Amazon plans to build upon the loyalty of its Prime membership, announcing a Prime Fall event to take place at a still unannounced date in the fourth quarter.
Top Prime Day items bought by Fab Frugal readers:
- The TOP item purchased was the Cosori Dual Blaze for $125.99
- You also loved this 2-pack of cord organizers
- Readers bought a bunch of Bunch O Balloons for only $4.99
- Shopping made you thirsty because you loved the deals on LIFEWTR Premium Purified Water and IZZE Sparkling Juices
- Lots of you said YES to 5-Pounds of Trolli Sour Brite Crawlers Gummy Worms. Snacks were popular, especially the Grandma’s Cookies Variety 30-Pack AND this Baked and Popped Frito Lay Variety
- Every year you all buy a bunch of these LifeStraw Personal Water Filters
- Ziploc Sandwich and Snack Bags were a smart stock up at $6 for 90 as was this roll of Reynolds Kitchens Parchment Paper
- You also snagged deals on Tide Pods and Glad Trash Bags
- By far the top Amazon Tech you loved was the Echo Dot (4th Gen) bundled with a Sengled Bluetooth Color bulb for just $19.99
- Followed closely by the Kindle Paperwhite Signature Edition for $135 + 3 Months Free Kindle Unlimited
- and the Fire TV Stick HD for $16.99
Learn more about the benefits of Amazon Prime here.
Save Money on Prime Day in THREE Easy Steps!
- Download our FREE app [CLICK HERE!]
- Tap to select the types of deals and brands you want deals on.
- Sit back and relax… we’ll find the deals and send you a notification when the stuff you want costs LESS!
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