Prime Day 2025: Everything You Need to Know

Amazon Prime Day 2025: Everything You Need to Know

Amazon Prime Day graphic

Bookmark our Amazon Prime Day 2025 Deals Page to stay on top of all the best offers! We’ll be posting only the most FAB Prime Day deals right as they drop!

Table of Contents for Amazon Prime Day 2025

When is Amazon Prime Day 2025?

Amazon Prime Day 2025 will run from July 8 to July 11, 2025, making it the longest Prime Day ever at 96 hours!

This global shopping event starts at 12:01am PDT on July 8 and runs through July 11. Members will get access to millions of exclusive deals across all categories: tech, fashion, home, health, books, pet supplies, and more!

What’s New for Prime Day 2025?

  • Double the Days: Prime Day now lasts four full days—more time to save.
  • “Today’s Big Deals” Drops: New themed daily deals from brands like Samsung, Kiehl’s, Levi’s, and more drop at midnight PDT.
  • Star-Studded Campaign: LeBron James stars in Amazon’s Prime Day 2025 campaign, featuring exclusive deals on his grooming line and more.
  • Small Business Spotlight: Save with early deals from small and medium businesses at amazon.com/primedaysmallbusiness.

Do I Need a Prime Membership?

Yes—Amazon Prime Day deals are only available to Prime members.

TIP! Get Amazon Prime with these HACKS to Shop Prime Day

Top Deals to Expect in 2025

  • Amazon Devices: Save up to 55% on Echo, Kindle, Ring, Fire tablets, and eero routers
  • Back to School: Tech from $15, backpacks, dorm gear & $10 styles
  • Kitchen & Home: Air fryers, cookware, vacuums, decor & organizers
  • Beauty: Up to 40% off top brands like Tarte, Living Proof, L’Oreal
  • Fashion: Deals on Amazon Essentials, Crocs, Levi’s, Under Armour
  • Pets: Litter, food, toys & grooming under $10
  • Travel: Avis car rentals, Carnival cruises, hotel savings

Prime Day Shopping Tips

  • Use the Fabulessly Frugal App – Get notified instantly for the best deals you want. Download it here
  • Set Deal Alerts: Personalize your deal preferences in the app
  • Join Waitlists: If a Lightning Deal sells out, you can still snag it!
  • Plan Your Wishlist: Add items now to see when they go on sale
  • Compare Prices: Check other retailers and price history tools
  • Use Buy with Prime: Shop participating brands with fast, free Prime shipping on their sites

Will Other Retailers Have Sales Too?

Yes! Walmart, Target, Best Buy, and more will run major sales during Prime Day week. We’ll cover their best offers, too.

Read: Walmart+ vs Amazon Prime

How to Get the Best Prime Day Deal Alerts

Fabulessly Frugal App graphic

A Brief History of Amazon Prime Day

  • 2025: July 8–11, longest event yet (96 hours)
  • 2024: July 16–17; shoppers focused on essentials, beauty, tech
  • 2023: July 10–11; heavy electronics and back-to-school deals
  • 2022: July 12–13; Amazon also tested a Fall Early Access Sale in Oct
  • 2021: June 21–22; earliest Prime Day in history
  • 2020: Delayed to October due to pandemic
  • 2015: First Prime Day ever; celebrated Amazon’s 20th anniversary

Amazon Prime Day 2025 FAQ

When does Prime Day 2025 start?

It starts at 12:01am PDT on July 8 and ends at 11:59pm PDT on July 11.

Do I need a Prime membership?

Yes, all deals are exclusive to Prime members. You can start a free 30-day trial here.

Can I shop Prime Day early?

Yes! Early deals drop starting July 1, with many exclusive to Prime members.

What types of deals will there be?

Expect deals on electronics, kitchen, household essentials, beauty, fashion, and more—millions of deals total!

Is it worth it?

Absolutely—especially if you use the Fab app to filter for only the best offers and avoid spending hours searching.

Let Us Help You Find What You Need

Leave a comment and tell us what you’re hunting for! We’ll do our best to help you snag it during Prime Day.

Prime Day Pinterest graphic

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