August 18: Celebrate National ICEE Day and Score a Small Free Icee
On Tuesday, August 18, Celebrate National ICEE Day and Score a Small Free Icee! The iconic frozen beverage brand is launching its inaugural National ICEE Day. Over 1,800 participating locations nationwide are giving away free small ICEEs all day long while supplies last. Customers can score the classic red-and-blue chill with zero purchase required at select spots:
- Head directly to participating Walmart Fuel & Convenience Store or Krystal Restaurants for a totally free small ICEE.
- Participating AMC Theatres, Regal Cinemas, Santikos Entertainment, and Urban Air Adventure Park locations are offering free small ICEEs with valid admission, movie tickets, or member accounts.
Alongside this nationwide giveaway, the brand is hosting an exclusive digital sweepstakes for fans eager to enjoy the frozen tradition at home. Participants can win limited-edition merchandise and the grand prize: an official At-Home ICEE Machine. To enter, participants must follow these steps:
- First, visit a participating location to obtain a free small beverage;
- Second, take a photo or video featuring their drink or preferred flavor;
- Next, upload the media to public Instagram or Facebook Stories on August 18;
- Finally, use the campaign hashtag #NID2026 and tag the official brand handle @TheICEECompany.
The grand prize winners will be announced on the company’s social media on August 19, 2026. Participants are advised to check the ICEE Official Promotional Page for details specific to their location.
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