Holiday Magic Starts Here: Walmart’s 2025 Top Toys List is Out!

Holiday shopping just got a whole lot easier! Walmart has officially released its Top Toys List for 2025, and it’s packed with fun, value, and everything kids are already begging Santa for. This year’s lineup doesn’t just highlight the hottest characters and coolest collectibles — it also shines a light on meaningful play and budget-friendly finds.

What’s New This Year?

Walmart’s toy experts handpicked 50 must-have toys that match what families are really looking for: entertainment, learning, and value. On top of that, they’re rolling out hundreds of price rollbacks so parents can score big savings while still landing the gifts their kids will love.

Four Holiday Toy Trends to Know

✨ Play That Matters — More parents want toys that boost emotional wellness and creativity, so you’ll see plenty of options that encourage confidence and self-expression.

✨ Characters Rule — From TV to movies to gaming icons, 2025 is all about character-driven toys and collectible crazes kids can’t resist.

✨ Budget-Friendly Surprises — Some of the most exciting picks are under $25, making it easier to fill stockings or grab a quick extra gift.

✨ Get Up & Play — Expect toys that spark imagination and keep kids active, like craft sets, scooters, and interactive games.

How to Shop Smart

• Browse the full Top Toys List early so you know what to grab before shelves clear.

• Take advantage of rollbacks — Walmart is dropping prices on hundreds of toys this season.

• Mix and match — pair one “big wow” gift with a few under-$25 finds for a balanced holiday budget.

• Don’t stress about delivery — with pickup, Express delivery, and fast shipping, Walmart makes last-minute shopping a little less hectic.

🧸 25 Under $25

Because smart gifts don’t need to come with a premium tag.
A few standouts:

• Adventure Force Folding Scooter ($15.00) – Walmart exclusive
• Battat Rainbow Ridge Balance Beams Active Playset ($24.84) – Walmart exclusive
• Connect 4 Frenzy ($14.97)
• Cool Maker Stack’d Heishi Bracelet Studio ($19.97)
• Cows in Space ($19.97)
• CrystaLynx Dragons ($15.88) – Walmart exclusive
• Dinosaur Dash Track ($24.99)
• Disney Princess Enchanted Stories (Dolls include Ariel, Tiana and Belle) ($14.97) – Walmart exclusive
• Disney Jr. SuperKitties Oopsie Kitty 13-inch Dancing Bitsy Plush ($24.97) – Walmart exclusive
• Dyson Toy Stick Vacuum (24.97)
• Flip 7 ($7.97)
• Funko Bitty POP! 4-pack Marvel Assortment (and Star Wars) ($14.88)
• Gui Gui ($9.97)
• Kinetic Sand Squish Pizza Activity Set ($20.99) – Walmart exclusive
• LEGO Marvel Minifigure (Spiderman into the Spiderverse) ($4.97)
• Melissa & Doug Simmer & Stir Stovetop Play Set ($19.97)
• Minecraft Battle Mode Great Hog Action Figure ($19.84) – Walmart exclusive
• Mr. Beast Lab Hyper Fusion Mutators ($19.97) – Walmart exclusive
• Nerf Elite 2.0 Eaglepoint RD-8 Blaster ($23.88) – Walmart exclusive
• Peppa Pig Oinks and Snuggles ($24.97) – Walmart exclusive
• Pets Alive Mama Turtle ($19.97)
• Play-Doh Barbie Ruffles and Bows ($19.97)
• Slime Life Bowl of Fruity Cereal DIY Slime Kit ($14.97)
• Wonder Factory Never Dry Dough Creation Station ($24.97)

These are perfect for stockings, small surprises, or layering up small gifts without breaking the bank.

💸 Budget Finds Under $15

Because thrifty gifting is the new chic.
Some top picks:

• Adventure Force Folding Scooter ($15.00) – Walmart exclusive
• Connect 4 Frenzy ($14.97)
• Disney Princess Enchanted Stories (Dolls include Ariel, Tiana and Belle) ($14.97) – Walmart exclusive
• Flip 7 ($7.97)
• Funko Bitty POP! 4-pack Marvel Assortment (and Star Wars) ($14.88)
• Gui Gui ($9.97)
• LEGO Marvel Minifigure (Spiderman into the Spiderverse) ($4.97)
• Slime Life Bowl of Fruity Cereal DIY Slime Kit ($14.97)

Grab these early — they’re going to fly off Walmart’s shelves real fast.

📺 Slay Playtime with On-Screen Favorite Friends

For the kids for whom screen characters equal besties.
Top choices include:

• Bluey Supermarket Playset ($54.98)
• Disney Princess Enchanted Stories (Dolls include Ariel, Tiana and Belle) ($14.97) – Walmart exclusive
• Disney Jr. SuperKitties Oopsie Kitty 13-inch Dancing Bitsy Plush ($24.97) – Walmart exclusive
• Dreamworks Dragon, How to Train Your Dragon, Remote Control Flying Toothless Toy ($39.97) – Walmart exclusive
• Gabby’s Dollhouse: The Movie, Meow-mazing Dollhouse ($99.97) – Walmart exclusive
• Jurassic World Rebirth Distortus Rex Action Figure ($49.84)
• Minecraft Battle Mode Great Hog Action Figure ($19.84) – Walmart exclusive
• My Life As Wizard of Oz 18-inch dolls ($49.94) – Walmart exclusive
• PAW Patrol Fire Rescue Ultimate Command Center ($54.97) – Walmart exclusive
• Peppa Pig Oinks and Snuggles ($24.97) – Walmart exclusive
• Toniebox2 Starter Sets (Themes include Disney Moana, Paw Patrol Chase and Ms. Rachel) ($159.00) – Walmart exclusive

If your child’s heart beats to a show theme — there’s a gift here that’ll make them squeal.

🌱 Grow Minds and Hearts

Toys that teach, nurture, and build empathy.
Highlights:

• Fisher-Price Laugh & Learn 4-in-1 Activity Table & Easel ($64.97)
• LeapFrog LeapMove Interactive Learning Game ($69.97)
• Melissa & Doug Simmer & Stir Stovetop Play Set ($19.97)
• Pets Alive Mama Turtle ($19.97)

These are the kind of gifts that parents love for their deeper value, not just the fun factor.

🎨 Unleash Creativity

Art, craft, building sets — let imaginations run wild.
Check out:

• Cool Maker Stack’d Heishi Bracelet Studio ($19.97)
• Kinetic Sand Squish Pizza Activity Set ($20.99) – Walmart exclusive
• Wonder Factory Never Dry Dough Creation Station ($24.97)

These are perfect “quiet time” gifts when you need a breather — but the kids don’t.

🏎️ Ride, Race, and Roll Out!

For movers, speed demons, and kids who love being on wheels.
Top picks:

• Adventure Force Folding Scooter ($15.00) – Walmart exclusive
• Flybar 6V Bluey ImaginAir Rider Car ($128.00) – Walmart exclusive
• Hot Wheels Ultimate Dual Dragon Transporter ($49.97)

If there’s space in your home (or yard), these are guaranteed showstoppers.

🎲 Discover This Year’s Game Night MVPs

Because family game nights deserve star status.
Leading the pack:

• Connect 4 Frenzy ($14.97)
• Cows in Space ($19.97)
• Flip 7 ($7.97)

These are great for both kids and adults — low setup, high fun.

🎁 Unbox the Thrill and Score Big

The “mystery, surprise, collectible” moment every kid lives for.
Check out:

• CrystaLynx Dragons ($15.88) – Walmart exclusive
• Pokemon Vaporeon 18-inch Sleeping Plush ($29.97) – Walmart exclusive

Unboxing is the whole experience — and Walmart has leaned into that emotional moment.

So there you have it, whether you’re after bargains, character mania, creative kits, or ride-on thrills — there’s something in this list to delight kids and keep your budget intact.

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