The Ultimate Coupon Insert Guide

Coupon insert guide

If you want to elevate your coupon game, you’ve got to know about coupon inserts. In this guide, we’ll teach you everything you need to know: what coupon inserts are, where to find them, and how to take advantage of them to the fullest.

Coupon Insert Guide

What is a Coupon Insert?

Coupon inserts are basically booklets full of manufacturer coupons. There are three main coupon inserts that you can find regularly:

  • Smart Source
  • RetailMeNot Everyday (formerly Red Plum); and
  • Procter and Gamble

How to Get Coupon Inserts

You can find coupon inserts in most Sunday newspapers. There are exceptions however and not every Sunday newspaper is guaranteed to have a coupon insert inside.

Quick tip: You can find additional printable coupons online on RetailMeNot Everday. They release a new set of printable coupons every Sunday alongside their newspaper coupon insert.

If you’d like to really stock up on coupons, you’ll need multiple coupon inserts. Check out our guide on how to buy coupons on eBay and this guide from the KrazyKouponLady that features some unique ways to get more coupons.

Do you like to plan ahead? You can preview next Sundays coupons online here. It won’t be 100% accurate but it’s something.

How to Order Coupon Inserts Directly

If you don’t want to go out to buy newspapers and get coupon inserts yourself, there is a way to purchase them online. The best bulk coupon inserts supplier I could find is On their site, you can get individual inserts, or you can sign up for a weekly subscription.

What’s great about this is that you can preview the coupons in each insert, and if there’s nothing you want, just don’t buy it. This way you can really fine-tune your savings and you won’t be wasting any money on newspaper subscriptions.

Note that they are not selling coupons (which is illegal, by the way). All they are doing is charging a small fee for their time and labor. The fee is small and definitely worth the savings you’ll receive from using the coupons.

Enjoy Your Savings!

This all may seem a bit overwhelming at first but as you start to take advantage of these coupon inserts you’ll get the hang of it pretty quickly. You’ll also be super happy with all your new savings!

If you have any questions, please don’t hesitate to ask us in the comments!

More Coupon Tips:

Find all our coupon tips here!


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