Some of you noticed the price matching policy on Walmart’s Corporate website was MIA this week, so I did some looking and guess what I found!?

A Press Release by Walmart on 4/11/11, announcing  more big changes!

To highlight a few…

First off, it looks like they have updated their price matching policy and are now calling it their “Ad Match Guarantee,” which can be found on the Walmart Corporate website.  Be sure to print your copy to replace the old price matching policy! (I will also be updating the links on the weekly match-ups.) 

The {NEW!} Walmart Ad Match Guarentee states:

We gladly match the price in the following types of ads:*

  • Buy one, get one free ads with a specified price
    • Example: Buy one for $2.49, get one free (BOGO)
  • Competitors’ ads that feature a specific item for a specified price at a specific retailer
    • Example: $2.99
  • Preferred shopping card advertised prices for specific item
    • that are in a printed ad and require a competitor’s shopping card for the discount to apply
  • For fresh produce and meat items
    • when the price is offered in the same unit type (lb. for lb.; each for each)

*The following are guidelines and limitations:

  • We will match any local competitor’s advertised price.
  • We do not require customers to have the ad with them to honor a competitor’s ad.      I would still take my ads along, just in case!
  • Items purchased must be identical to the ad (size, quantity, brand, flavor, color, etc.)

We DO NOT match the price in the following types of competitor ads:

  • Items that require a separate purchase to get the ad price
    • example: “Buy [item A] to get [item B] for $C”
  • Items with no actual price that require a purchase to get free product
    • example: “Buy both [items A & B] to get [item C] for free”
  • Items that require a purchase to get a competitors’ gift card
    • example: “Buy [item A] to get a $B gift card
  • Buy one, get one free (BOGO) ads with no actual price given
  • Going out of business or closeout prices
  • Percentage off
    • example: “All mascara, 40% off”
  • Competitors’ private label price promotions

We DO NOT honor:

  • Ads when the actual price for items cannot be determined.
  • Internet pricing
  • Misprinted ad prices of other retailers
  • Competitor ads from outside of the store’s local trade territory

(I also thought I’d add that, my Walmart manager told me recently that they will continue accepting percent off coupons such as 40% off Michaels coupons BUT they go off of Michael’s price for that item, not Walmarts. He also explained that when they price match a reward item from i.e. Walgreens or Rite Aid, they will only match the sale price of the item, not the price with the RR factored in.)

The Walmart Press Release states, “Customers do not have to bring in a competitor’s advertisement. If customers find a lower advertised price, we’ll match it at the register.”  Apparently the managers will also be more aware of competitor prices as well as having competitor ads on hand and at each register for cashier/customer reference. Once again, I would still take my ad along :)  

Next up, the press release also says that they will be broadening product assortment by bringing back approx 8,500 items or 11% in an average store! Over the next few months, keep your eyes peeled for newly added items marked with “It’s Back” shelf flags to fresh grocery, consumables, health and wellness products. General products like electronics, sporting goods, apparel, fabrics/crafts and outdoor living will expand later this year.

And last but not least, also included in the Walmart Press Release was this statement,

  • Implemented new associate training: Extensive associate training helps to ensure the policy is executed consistently across all stores. YAY! Cross your fingers on this one!

 

So there you have it. New changes! again…

Good Luck! :)

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