Hot Wheels is a popular brand of die cast toy cars introduced by American toy maker Mattel 50 years ago. Hot Wheels has been a staple of every car-loving kid's toy box, thanks to their meticulous attention to detail! Here's a fun fact -- did you know the price of a basic Hot Wheels model hasn't changed. You could pick one up for 98 cents back a half of a century ago, and today you can STILL get a great deal for only one dollar! How amazing is that? You can shop at Hot Wheels for the latest cars, tracks, gift sets, DVDs, accessories and more right online! Find Hot Wheels on the web at awesome online retailers like Amazon, Kohls and Target.