Toys R Us Reveals Relaunch! Guess Who’s Back? Geoffrey!
Guess who’s back? He’s been traveling across the globe for the past few months but now #GeoffreysBack and once again ready to set play free for children of all ages. It appears Toys “R” Us‘ Geoffrey is taking the spotlight in the rebranding of the famous toy store. Toys “R” Us mascot Geoffrey turned up at the Dallas Toy Preview donning a cape that had a new logo and store name on it. The logo on the cape reads Geoffrey’s Toy Box.
There were also reps from the company at the event, and they said that the plan is to open several locations under the Geoffrey’s Toy Box name by November of this year. The early launch was described as a “shop-within-a-shop” concept, where they will set up within other larger stores. Which stores that would include were not mentioned at the event. Looks like they are trying to get them up before the holiday rush.
More about the reorganization was listed on the Toys “R” Us website, which detailed what is being submitted for approval at the moment, and you can read the full press release here.
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